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WEBSITE PRIVACY POLICY

Last Modified: 8/16/2021

Introduction BrewDog Brewing Company LLC (“BrewDog”, “Company”, “we”, “us” or “our”) respects your privacy and are committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website www.shopusa.brewdog.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy applies to information we collect:

  • On our Website.

  • In email, text, and other electronic messages between you and the Website.

  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or

     

  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see “Changes to Our Privacy Policy”). Your continued use of our Website after we make changes is deemed to be acceptance of those changes, so please check the policy for updates each time you visit the Website. 

Those Under the Age of 21 Our Website is not intended for anyone under 21 years of age. No one under age 21 may provide any information to or on the Website. We do not knowingly collect personal information from anyone under 21. If you are under 21, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child, we will delete that information. If you believe we might have any information from or about a child, please contact us at [email protected]

Information We Collect About You and How We Collect It We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, telephone number, license number or any other identifier by which you may be contacted online or offline (“personal information”);

  • That is about you but individually does not identify you; and/orAbout your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us.

  • Automatically as you navigate through the site. Information collected automatically may include IP address, referrer URL, user agent, URL and information collected through cookies, web beacons, and other tracking technologies.

From third parties, for example, our business partners, including adxns.com, adsrvr.org, doubleclick.net, dwin1.com, facebook.com, facebook.net, google-analytics.com, googleadservices.com, googletagmanager.com, hotjar.com, linkedin.com, newrelic.com, nr-data.com, segment.com, segment.io, snapchat.com, twittter.com Information You Provide to Us The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to any of our services (including our newsletter) or requesting further services. We may also ask you for information when you enter a sweepstakes, contest, or other promotion sponsored by us, and when you report a problem with our Website.

  • Records and copies of your correspondence (including email addresses), if you contact us.

  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.

  • Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Website according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

     

How We Use Your Information We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.

  • To provide you with information, products, or services that you request from us.

  • To fulfill any other purpose for which you provide it.

  • To provide you with notices about your account and any of our services to which you subscribe.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to our Website or any products or services we offer or provide though it.

  • To allow you to participate in interactive features on our Website.

  • To carry out targeted promotional activities.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile. For more information, see “My Account” Disclosure of Your Information We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BrewDog’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by BrewDog about our Website users is among the assets transferred.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

  • To enforce or apply our terms of use, terms of sale and other agreements, including for billing and collection purposes.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BrewDog, our parent company, subsidiaries and affiliates, customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

  • Promotional Offers from the Company. If you do not wish to have your email address or other contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by logging into the “My Account” section of the website and adjusting your user preferences by checking or unchecking the relevant boxes or by sending us an email stating your request to

     

    [email protected]

     

    If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Accessing and Correcting Your Information You can review and change your personal information by accessing the Website and logging in to your account. You may also send us an email at [email protected] to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Mobile Alerts/Promotional Text Messages BrewDog will not contact you by text message without your prior express consent. BrewDog will not sell or share your mobile phone number with unaffiliated parties other than with the third-party messaging service provider with whom we have contracted. By submitting your mobile phone number and expressing your consent to a text messaging marketing campaign, alert service, or the like, you agree to the terms of that promotion made available to you when you provide your prior express consent, which likely includes that BrewDog may send to you updates or offers, information about promotions, new beverages, merchandise, events, and other relevant information by text message. To opt-in, either fill out the weblayer form with your phone number or text BREWDOG to 34794. You will receive a message requesting your birthday. After confirming that you are over 21 years of age, you will receive a success message confirming your double-opt in. 

Subsequently, you will receive several messages from us each month. Texts may be sent through an automatic telephone dialing system. Consent is not required to purchase goods or services from BrewDog. If your mobile telephone number and/or mobile provider change, you agree to notify BrewDog and provide your updated mobile telephone number and/or updated mobile provider. To request help: text HELP to 34794. You can also send an email to [email protected] and include your 10 digit mobile number and BrewDog in the subject line.

To opt-out: text STOP to 34794. You will receive a confirmation message that you have successfully unsubscribed. Pricing: Message and data rates may apply. Message Frequency: Message frequency is recurring

Sweepstakes/Contests
 We may, at various times, use our Website to collect information for contests, sweepstakes, or other promotions. The information you enter for contests, sweepstakes, or other promotions is voluntarily submitted by you. You may also receive informative email messages as a result of your entry to such promotions unless you have chosen to opt out of receiving such messages, either at the time of sign up or in accordance with the opt-out instructions included with the informative message(s) delivered to your email inbox. Data Security We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we attempt to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. Changes to Our Privacy Policy It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page (e.g., a banner notification). The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and to review this privacy policy to check for any changes each time you visit the Website. Contact Information To ask questions or comment about this privacy policy and our privacy practices, contact us at [email protected]

Copyright © 2021, BrewDog Brewing Company, LLC. All rights reserved.

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