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World Cup Anti-Sponsor - FAQ & TERMS

ALL PROFITS FROM LOST LAGER SOLD DURING THE TOURNAMENT WILL GO TOWARDS FIGHTING HUMAN RIGHTS ABUSE.

 ALL PROCEEDS FROM WORLD F*CUP PACKS SOLD WILL GO TOWARDS FIGHTING HUMAN RIGHTS ABUSE.

What does 100% of profits from Lost Lager mean? 

All net wholesale profits* generated from Lost Lager sold in the United Kingdom during the Football World Cup tournament between 12.00 20th November – 23.59 18th December 2022 will be donated towards registered charities involved in fighting human rights abuse in Qatar. 

Lost AF, Lost Infused products, mixed packs and Lost Lager merchandise are not included. 

*Net wholesale profit applies to profits generated by BrewDog PLC and UK BrewDog bars and does not extend to profits made by any other retailer who sell or serve Lost Lager. 

What does all revenue from the Official World F*Cup packs mean? 

Purchase of our World F*Cup packs (Lost Lager 12 x 330ml and Hazy Jane 12 x 330ml) will result in 100% of net revenue (i.e. Revenue less VAT and duty) donated to registered charities involved in fighting human rights abuse in Qatar. 

What else do I need to know about the World F*Cup packs? 

These products are available for a limited-time and there is limited stock available.  

Equity Punk and Staff Discount is not applicable on this product. 

These products are available for shipment to the UK only, plus Isle of Man. This beer isn’t available for delivery to Jersey and Guernsey. 

When will donations be made? 

Net wholesale profits* and 100% net revenue will be calculated at the end of December and all donations will be made in January 2023. 

How do we ensure all profits go to good causes? 

We will only donate to registered charities that demonstrably and directly help those who have been affected by human rights injustices and violations in Qatar. 

Who do I contact if I have more questions? 

Contact us  here  and we will do our best to answer any questions, as well as any suggestions for suitable registered charities to whom we should donate.   

Where can I find Lost Lager? 

Lost Lager can be found at brewdog.com, selected retailers and in our BrewDog bars. 

Where can I find the World F*Cup Packs? 

These packs are available to buy exclusively at brewdog.com.