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Break Up with You Usual Beer – Terms & Conditions

  • This sampling activity is run by BrewDog plc (“BrewDog”) with registered office [BrewDog plc, Balmacassie Commercial Park, Ellon, Aberdeenshire, Scotland, AB41 8BX].

  • The redemption number will be live to receive SMS messages from Monday 27th February 2023 at 06:00 GMT until Monday 13th March at 23:59 GMT. Digital ads will be targeted to chosen audiences from Monday 20th February 2023 at 06:00 GMT until Monday 13th March at 23.59 GMT.

  • This sampling offer is available to customers in the United Kingdom and Republic of Ireland aged 18 years or older.

  • Redemption includes 1 x pint serving of Lost Lager or 1 x pint serving of Lost AF, no alternatives can be offered. This offer is subject

  • Consumers can only redeem this offer in participating BrewDog bars. Redemption cannot be used to claim any other product, including can or bottle formats of Lost Lager or Lost AF.

  • To redeem the pint of Lost Lager on us, the customer must take the QR code into a participating bar and present to a member of staff to be scanned.

  • Customer must sign up to Planet BrewDog and opt-in to receive emails to be eligible to redeem and receive the QR code. By entering this promotion, any personal information you provide will be subject to the terms of our Privacy Policy.

  • This offer is also open to existing Planet BrewDog members.

  • If entering by text message, your phone number will not be held by BrewDog, but will be held by our third-party agency, Umbrella. At the close of the campaign, consumer data will be deleted within 12 weeks of the campaign close date. Please see here for BrewDog’s full Privacy Policy.

  • Customers will receive no further text messages from either BrewDog or our third-party agency, Umbrella after the initial response.

  • Valid QR code must be presented to redeem the offer. Proof of text message on its own is not valid and will not be accepted. No other redemption method is valid.

  • Pints can only be redeemed at participating BrewDog bars between Monday 20th February 2023 at 12:00 GMT and Monday 20th March at 23:59 GMT.

  • This offer is valid in all BrewDog bars, pubs and franchises in the UK & Republic of Ireland with the exception of the following excluded locations:
    - BrewDog Edinburgh Airport
    - BrewDog Headingley

  • Each customer is limited to one sample pint per person and QR codes are single-use only.

  • This offer is subject to availability.

  • BrewDog reserve the right to alter the Claim Period at their discretion.

  • The pint Lost Lager or Lost AF is for on-site consumption only. Not available for delivery or takeaway.

  • BrewDog reserve the right to close the Redemption Period before the stated closure, as well as extend the Redemption Period after the stated closure.

  • The term “Planet First Lager” as referenced on the Lost Lager packaging refers to our sustainability initiatives – the beer is brewed using a third less water and wind power. Moreover, BrewDog is a Positive Planet Certified Carbon Negative company. By measuring our carbon footprint, investing in high quality carbon removals and making stone cold commitments to further reductions in future, we’re verifiably reducing our impact on the planet.