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The BrewDog Blueprint

CREATING THE BUSINESS OF TOMORROW

This is the BrewDog Blueprint - a roadmap for our crew and community, setting out the future of our business. It’s not a set of nice ideas sitting at the bottom of a to-do list. It’s a firm commitment, built on our three foundational pillars:  Beer, People and Planet.

HOP STOCK

EMPLOYEE OWNERSHIP PROGRAMME

BrewDog is now more than 25% owned by our team and Equity Punk community. James shared 5% of BrewDog with the team directly from his shareholding, putting almost £100m into the hands and pockets of the people who matter most to us.

Our radical new Employee Ownership Programme ensures we fully recognise the hard work and talent our team put into making BrewDog what it is. Over 4 years, the shares each employee receives are worth around £120,000. 

Properly lifechanging stuff.




50% PROFIT SHARE

GIVING BACK TO OUR BARS

We are pioneering a radical new business model for hospitality.  Our BrewDog Bars now share 50% of their profits with the people who work in them. The crew members who nail it every day and always go that bit further to make the magic happen for our customers. 

By sharing 50% of profits with our crew, we’re setting the bar higher for hospitality workers everywhere, and democratising the benefits of working here. When BrewDog succeeds, all of our people succeed with it.

BrewDog Transparency Dashboard

Honesty is not enough. We strive for radical transparency. We’re launching the BrewDog Transparency Dashboard to share the latest information on our employer score, our carbon footprint, our headcount, our tree planting initiatives, and what beers we have in our tanks. Know what we’re up to, while we’re up to it.

The BrewDog Alumni Club

BrewDog is powered by people. And beer. And dogs. But mostly, it’s about the people. Over the years, we’ve worked with a legion of legendary crewmates. To celebrate our 15th birthday, we’re creating The BrewDog Alumni Club – a programme to celebrate and honour our former employees.