Let's Ensure we have a Planet to Brew Beer on.
BrewDog has come a Long Way.
We've grown, and we've grown up. We have always believed that business should be a force for good and that brave thinking and bold actions are the only way to make a real impact. Today, we are in the middle of a climate crisis. It is a crisis of our own design, driven by big business. We recognise our contribution and the limitations of our industry. But change isn't happening fast enough.
Now is the Time to be Radical in Everything we do.
We believe the best solutions will come through transparency, collaboration and sharing every aspect of our business to accelerate change in our industry.
Actions not Promises
We don't have all the answers, but in 2020 we are changing the way we do things. We will start by launching six major initiatives that put our money where our heart is. We're committed to making great beer and ensuring we have a planet to drink it on.
OUR SIX FIRST INITIATIVES TOWARDS A NEW TOMORROW THAT PUTS OUR MONEY WHERE OUR HEART IS.
1. Cans for Equity
Trade in 50 of your empty cans to become a BrewDog Equity Punk.
2. Indie Trash Cans
Giving waste cans a second life with our upcycling revolution (so don't be surprised if your beer comes in a cola can.)
3. Once Beer Vodka
Imperfect beer makes great vodka. Instead of throwing it out, we distill it. All for less waste, and higher standards.
4. DIY Dog
Responsible brewing at home means no liquid transport miles. Brew your own goddamn beer.
5. BrewDog Freehouse
Making all our beer knowledge available and open-source, from recipes and new brew standards, to Dog Impact accountability reports.
6. Tomorrow Fund
Investing £1 million a year in research and initiatives that help our industry to have a positive impact on the world.
Change is Brewing