WE ARE LOST.
WE ARE NOT ABOUT SPEEDBOATS, SPORTS STARS OR FAKE PERPETUAL SUMMERS
WE ARE REAL LAGER WITHOUT ANY OF THE BULLSH*T
NO PRESERVATIVES, NO SUBSTITUTES, NO ARTIFICIAL LIFESTYLE IDEALS
Our Lost Lager is completely free of preservatives, additives and chemicals. Other breweries will look to use cost-cutting alternatives to malted barley like corn syrup or rice, but Lost Lager is made with no cheap substitutes. We use just four ingredients, to ensure it's as beer should be - water, hops, malted barley and yeast. That’s IT. So while other beers are busy selling you lifestyles beyond your wildest financial capabilities… you could be having a real lager.
LOST LAGER, A PILSNER FOR THE 21st CENTURY
Our new recipe Lost is here. This planet first German-style Pilsner is a 4.5% lager brewed with the future in mind, using wind power and a third less water. The addition of Select, Spalter and Saphir hops combine vibrant citrus and herbal notes for an iconic lager taste that's both crisp and refreshing.
CRISP. QUENCHING. CLASSIC.
Alcohol-Free ‧ 0.5% ‧ 12 x Can (330ml)
Lost Lager Gift Pack
LAGER. GLASS. GIFT.
Lager ‧ 4.5% ‧ 6 x Can (330ml) + 1 x (Pint Glass)
REAL LAGER LAGER LAGER
The term ‘lagered’ means to stock/store something in German. Lagers ferment at cooler temperatures than ale, so they take a bit longer to make. When a beer is lagered correctly, it refers to the additional time in tank that the beer has spent to mature and develop its flavour. Some big breweries will fast-track this process but we properly ‘lager’ our beers.
ARTIFICIAL LIFESTYLES NOT INCLUDED
Global breweries spend millions to try and convince us that lager is best served as pints of insipid fizzy yellow liquid. Glamorous advertising, marketing ploys and fake stories of foreign provenance, help perpetuate this lager myth. Lost Lager is here to call them out, and to start something new… something real.