The World F*Cup - We're Kicking Off
Yes, you read that right. This isn't a World Cup. It's a World F*Cup. Football's been dragged through the mud, before a single ball's been kicked. Let's be honest: Qatar won it through bribery. On an industrial scale.
Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it's OK for 6,500 workers to die building your stadium. That's why we're kicking off. And we're putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
We're proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don't love corruption, abuse and death. So join us. Let's raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.
WORLD F*CUP PACKS
Our officially unofficial beers from the proud Anti-Sponsor of the World F*Cup. We love football & beer… we hate the fact the tournament is in Qatar. That’s why all revenue (not profits – ALL revenue) from sales of these special World F*Cup cans will go to human rights charities fighting injustice.
LOVE FOOTBALL? HATE CORRUPTION AND ABUSE?
It might be a World F*Cup – but that shouldn’t stop you from enjoying the ACTUAL on-pitch action. So come watch the live games at ours, the official Anti-Sponsors. Big screen, big atmosphere. And with all profits from our Lost Lager going to fight human rights abuses, it's the perfect place to show your love for the game… and your anger at who happens to be hosting it.
Fighting Human Rights Abuse
We like putting our money where our mouth is. In this case we will be donating 100% of the profits from every Lost Lager sold during the tournament to registered charities that demonstrably and directly help those who have been affected by human rights injustices and violations in Qatar.