OK, you got us. This beer was not made for Valentine's Day. And yes, we MAY have simply realised people like to spend 14th February with their No1 crush, so sticking a VALENTINE'S SPECIAL sticker on King Crush (our delicious 8.4% Double Milkshake IPA) and adding a pair of glasses for young crushing lovers to enjoy was an easy win. But still… good idea, innit?